At Iberzoo Propet 2025, we reaffirmed our commitment to quality and innovation with the presentation of the revamped Select DIET super-premium range. At Picart, we have been offering high-quality animal nutrition products for over 70 years, focusing on natural ingredients and adapting to the specific needs of every pet.
Our CEO, Joan Icart, was interviewed by IM Veterinaria, where he emphasized the importance of our presence at Iberzoo Propet. For us, attending this event is essential to enhance our brand, strengthen our market position, and connect with distributors and the veterinary sector. It’s a key opportunity to showcase the latest innovations we’ve been working on.
“We are constantly renewing our portfolio,” said Joan Icart. This year, we have expanded our veterinary diets, which are not prescription products but functional solutions for pets with specific needs. With the launch of new references, we now have a strong range of functional foods, reinforcing our commitment to animal health and well-being.
At this edition of Iberzoo Propet, we introduced the renewed Select DIET, a specialized nutritional solutions line designed for various health needs, including Hypoallergenic, Mobility, Gastrointestinal, Dermatologic, Obesity, Urinary, and Renal. All our formulas are made with natural ingredients, enriched with vitamins and minerals to ensure a balanced and high-quality diet.
We are also excited about what is to come: the renewal of our star range, Select, which we will definitively present at the Bologna Fair in May. This event will allow us to showcase our new proposal throughout Europe, consolidating Picart as a benchmark in animal nutrition.
At Picart, our differential value lies in two fundamental pillars. The first is quality, as we have been in the premium segment of animal nutrition since our beginnings. The second, the naturalness of our products, committed to a healthy and balanced diet, with natural and high quality ingredients. All of this while maintaining fair and accessible prices for our customers.
📺 Watch the full interview with Joan Icart here (Spanish)
Thank you for trusting Picart and the quality of our products!
