In the competitive pet food market, product presentation and visibility at the point of sale are essential to capture consumer attention and differentiate from the competition. Aware of this reality, Picart has launched a new and attractive Point of Sale (POS) advertising material, designed to help distributors and retailers improve the visibility of their products and highlight the brand’s commitment to quality and care for furry pets. This new promotional material, presented in the form of cardboard cubes decorated with brand images and logos, promises to transform speciality food shops and maximise Picart’s shelf presence.
The launch of these POS cubes responds to the growing need for shops to have marketing tools that not only attract customers, but also reinforce brand identity and communicate the values that Picart has stood for over 70 years. For us, this investment in POS material is a natural extension of our commitment to quality and innovation, and aims to support distributors and retailers in highlighting different product ranges in a crowded retail environment.
Advantages of Picart cubes
Picart has designed the POS cubes with ease of use and flexibility for retailers in mind. Each retailer will receive a minimum pack of nine cubes, which is enough material to decorate three shops. The cubes come in packs of three, which include two cubes with product images and one with the brand logos. This combination ensures that the products and the brand are equally represented, creating a visual balance that appeals to the consumer and reinforces Picart’s identity in the customer’s mind.
Another important advantage of the cubes is their versatility. Retailers can place them in different areas of the shop, whether at the entrance, next to product shelves, or in prominent areas for special promotions. Being made of cardboard, the bins are lightweight and easy to move, allowing them to be rearranged as needed to accommodate seasonal campaigns or special promotions.
Picart’s commitment to the visibility of its products
The introduction of these POS cubes underlines Picart’s commitment to excellence and continued support for its distributors and retail customers. The investment in promotional material reflects the importance the company places on the consumer experience at the point of sale, recognising that effective presentation is key to retail success.
With more than 70 years in the market, Picart continues to innovate not only in the quality of its products, but also in the way they are presented in shops. The POS cubes are just one part of the company’s overall strategy to consolidate its presence in the pet food sector and provide its retail partners with the tools they need to maximise sales and stand out in a competitive environment.
Picart’s new POS cubes are an excellent addition to any shop wishing to increase the visibility of Picart products and improve their overall presentation. This launch is a further step in the collaboration between the brand and its distributors to ensure that customers always receive the best, both in terms of products and shopping experience.
