Picart confirm the solid close of 2024 fiscal year, with €13.29 million in revenue—an increase of 12% compared to €11.88 million in 2023. Exports also performed well in 2024, rising 7% to €6.2 million.
This momentum has laid the groundwork for 2025, as we move forward with confidence toward our goal of reaching €18 million in revenue, which would represent a nearly 35% year-on-year growth.
The company’s strong performance is attributed to “a commitment to high-quality nutrition, innovation, an expanded range of functional foods like the Select DIET family, and entry into new markets,” says Joan Icart, CEO of Picart. He also highlights the engagement of clients, stores, and distributors, along with the growing presence of pets in households, as factors that have helped drive positive results.
The Select DIET range has been one of the pillars of this growth, with strong reception for cat-specific products like Select DIET Urinary and Select Cat RENAL. These are joined by new dog formulas including Select DIET Obesity, and updated products like Select DIET Gastrointestinal and Select DIET Dermatologic, officially launched at IBERZOO+PROPET in early 2025 and receiving positive feedback.
Internationally, export growth has been driven by “the recognized quality of our products, the trust associated with being European producers, the efforts of our international clients to expand their markets, and Picart’s strong will to grow,” explains Icart. While Mediterranean countries and Portugal continue to lead, the French market is showing promising growth.
Strategy to Consolidate 2025 Goals
To reach and secure our ambitious targets for 2025, we are focusing efforts on three strategic lines. In product portfolio, we’ve renewed the Picart Select range with new references, launched an innovative Grain Free line with fresh meat, developed in-house snacks at our facilities, and expanded Select DIET to address specific pet health needs.
In terms of distribution, we are taking over operations in Barcelona and Girona to strengthen our specialized channel and reach physical stores directly, improving service and closeness to the point of sale.
Lastly, our internationalization strategy focuses on expanding our presence in Latin America—adding to existing operations in Chile and Cuba—and extending into Middle Eastern countries, aligning with EU plans to boost foreign trade.